Job Description

Job Description

Job Description

Job Summary

The Communications and Digital Content Manager is a key member of the Cleveland Institute of Music’s (CIM’s) Marketing & Communications Department with responsibility for overseeing and generating public facing communications, including displays, collateral, social and traditional media management, and web management. This individual must be a dynamic self-starter who demonstrates a high level of professionalism, as well as customer service, communication, and organization skills.

Primary Duties and Responsibilities

Design management

• Work with departments across CIM to ascertain design and collateral needs.
• Hire and work with outside designers to execute materials.
• Manage the distribution of materials, including collecting all distribution lists, working with mail houses, and determining and coordinating community distribution.
• Manage collateral and photo archives.

Digital Content Development

• Regularly update fillable images on digital screens, including the CIM Calendar (all on-campus events) and CIM Welcome (using Slate for in-person tour info).
• Create, update, and upload all slides using Canva templates.
• Manage the CIM merchandise store, updating designs and sales.
• Working with Chief Marketing Officer to create, execute, monitor and report results of digital marketing campaigns.

Social Media Management

• Plan, create, and post social media content.
• Moderate comments and oversee student Instagram takeovers.
• Lead Social Media strategy meetings with faculty, staff, and student constituents.
• Administer social media for CIM Student Community Group, CIM Alumni Group, James Stroud International Guitar Competition, and Modern Snare Drum Competition pages.
• Track social media analytics and report accordingly.

Press Management

• Create and manage a press release schedule.
• Draft press releases and materials.
• Working chief marketing officer create and execute a press pitch schedule.
• Coordinate with press on interview, photography and other needs.
• Distribute press internally, maintain press archive and create press packs as needed.

Other duties or projects as assigned

Education, Experience and Qualifications

• Bachelor’s degree preferred.
• Strong preference for majors in the arts or demonstrated experience in a performing arts setting. Working knowledge of classical music a plus.
• 3-5 years marketing, media or related experience.
• Energetic, flexible and adaptable, able to work independently in an environment with competing deadlines.
• Superb verbal and written communication skills, with ability to develop and prepare written correspondence and reports.
• Self-motivator; Must be able to take initiative to meet deadlines in a time-sensitive environment with attention to detail and accuracy.
• Demonstrated ability to work as an effective team member in a fast-paced environment.
• Ability to handle multiple tasks and prioritize; highly organized.
• Adept at learning new data systems.

Job Competencies

• Communication Skills – Communicates well (written and verbal), delivers presentations, has good listening skills.
• Initiative – Takes action, seeks new opportunities, strives to see projects to completion.
• Strategic Thought – Works to establish and articulate vision, shows creativity when defining solutions.
• Teamwork – Accountable to team, works to meet established deliverables, appreciates view of team members, respectful.

Personal Attributes

• Positive, calm demeanor with the ability to thrive under pressure and time constraints.
• Dedication to efficient, friendly customer service and the ability to instill it in others.
• “Say Yes” attitude and desire to lead or be part of solutions.
• Detail-oriented and organized, effective manager of all lines of communication.
• Strong prioritization skills.

Working Conditions/Physical Requirements

Professional working environment as well as in both on-campus and remote locations (i.e., concert halls, churches, outdoor venues, etc., including those with catwalks/heights involved).

Position requires occasional lifting up to 25 pounds.

Position involves variable 35-hour work week, with regular evenings and weekends as required. Working in standard office environment.

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