Job Description

Job Description

Job Description

National Council on Aging

The Writer will play a critical role in crafting high-quality commercial content for the National Council on Aging (NCOA). The incumbent will serve as an editorial subject matter expert, researching, sourcing, and writing product and service reviews and roundups in NCOA’s brand voice and tone. The Writer will serve as a member of the Product Resources Content Team, drafting articles in the health, wellness, and commerce space for older adults and caregivers.  

Positions at this level require advanced knowledge and experience as well as strong project management capabilities. Incumbents are required to exercise latitude and independent judgement within their scope of work and usually require minimal oversight. Incumbents generally have five or more years of experience in their discipline and a bachelor’s degree or the equivalent, as well as substantive experience at this level.  

KEY RESPONSIBILITIES

• Serve as in-house writer for NCOA Product Resources, crafting unique and thoroughly researched product-focused commercial health and wellness content for older adults and family caregivers.
• Analyze and develop in-depth content based on detailed research briefs featuring the results of extensive product testing, consumer interviews and surveys, and ratings. 
• Source and interview medical experts and other relevant professionals to add credibility and depth to articles.
• Work with internal subject matter experts to ensure accuracy of all content and its intended scope, as well as mitigate any possible brand risk. 
• Deeply research information relevant to assigned stories and be able to interpret data in a digestible manner.
• Become an expert in product categories and stay informed on the latest product developments and/or relevant news and research. 
• Demonstrate a meticulous approach to your work while meeting pre-set deadlines.
• Ensure all content meets NCOA’s brand voice and tone, while maintaining SEO best practices for search. 
• Demonstrate an openness to feedback and the ability to quickly implement edits into future content drafts.
• Other duties as assigned. 

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Bachelor’s or master’s degree in English, journalism, or a closely related subject.  
• 5-10 years of experience as a writer for digital and print publications or websites, specifically commercial consumer content. 
• Must be able to submit 3-5 recent relevant health/wellness commerce clips. 
• Exceptional writing and grammatical skills; ability to edit for accuracy, clarity, and quality. 
• Organizational, administrative, and analytical skills and experience working closely with external stakeholders, content creators, and editors. 
• Ability to work under tight deadlines and manage multiple projects simultaneously. Post onboarding, the expectation is to produce 3-4 commerce stories weekly. 
• Solid knowledge of the complete Microsoft Office Suite, including Teams.  
• Working knowledge of project workflow platforms (Asana preferred). 
• Working knowledge of content management systems (Kentico/Kontent.ai preferred). 
• Ability to interface with a variety of internal stakeholders and external partners and contribute positively to the team. 
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment. 
• Passionate about NCOA’s mission serving older vulnerable adults. 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS

• Frequently required to sit or use a standing desk. 
• Occasionally required to walk. 
• Occasionally required to reach with hands and arms. 
• Frequently required to talk or listen. 
• Occasionally required to bend, lift, or climb stairs.
• Occasionally required to lift light weights (less than 25 pounds). 

WORK ENVIRONMENT

• The noise level in the work environment is usually moderate.

This description is not intended to be all-inclusive, and the incumbent will perform other reasonable business-related duties as assigned by the immediate supervisor and other managers when necessary.   NCOA reserves the right to change duties and responsibilities as the need arises.

NCOA is an Equal Employment Opportunity Employer

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