Job Description

Overview

The Lead Marketing Strategist is responsible for developing and operationalizing solutions that enable the optimization of marketing messaging and member journeys for the Wholesale Lending business.

Here's what you can expect from the job and what you need to be successful:

Job Duties

• Build and implement functional capabilities and solutions and drive the adoption of those new processes and technologies with brokers
• Proactively identify opportunities to improve marketing effectiveness through use of data, channel selection, media strategy, segmentation strategy, and automation
• Monitor key performance indicators (KPIs) and metrics that measure the effectiveness of campaigns, programs and segments and recommend strategies to drive on-going program growth
• Create and execute always-on go-to-market plans against a portfolio of products and initiatives to increase awareness, demand, and adoption
• Manage the creation and execution of highly personalized, marketing campaigns that deliver against business goals
• Work closely with other marketing channel leads and cross functional teams to gain alignment and implement omnichannel campaigns and journeys across all touchpoints; paid, owned, earned and partners
• Meet or exceed established department metrics including high quality member experience, effectiveness and efficiency; update Product and Wholesale leadership on all major projects, programmatic opportunities and goal progress
• Collaborate with Wholesale business leads to identify market opportunities and define goals
• Partner across the broader team to drive results
• Foster a culture of continuous improvement and innovation, championing best practices
• Mentor high-performing and engaged employees through the modeling of best practices; providing guidance and direction to drive results

Essential Skills

• Minimum 8 years' experience in product management and lifecycle marketing; within wholesale lending industry preferred.
• Ability to influence teammates, peers and partners across the organization
• Ability to define strategies based on data-driven inputs, business goals, member/consumer insights and translate them into actionable implementation plans
• Ability to effectively present ideas to senior leadership
• Strong communication skills, including writing, speaking, and negotiation
• Ability to work autonomously to manage time effectively and prioritize work appropriately to meet deadlines
• Ability to foster strong internal and external business relationships
• Ability to thrive in a fast-paced, dynamic environment and drive change and innovation
• Working knowledge of Microsoft Office Suite
• Minimum Education: Bachelor's degree (in Marketing, business administration or related field) required or equivalent years experience

Location

Location: Remote Pennsylvania

Target Compensation

Target Compensation in Remote PA: $135k - $170k annually + annual bonus

Benefits

• Traditional medical, dental, and vision coverage
• 401K matching up to 5% per pay period
• Accrue up to 17 days of Paid Time Off your first year of employment
• 11 paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)

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First Tech is not currently offering Visa transfer/ sponsorship for this position

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