divh2Digital Marketing Specialist/h2pThe Digital Marketing Specialist works with the rest of the Marketing team to curate and manage digital content for the company while monitoring and expanding the companys brand via digital platforms./ppThey are responsible for researching, strategizing, and managing the digital media experience and the journey of both prospects and clients. Ownership includes pay-per-click campaigns, keyword research, and webpage optimization (SEO)./ph3Responsibilities/h3ulliUse Google Analytics, Google Ads, and other relevant digital marketing tools/liliOwn and optimize online ad campaigns, including Google Ads, Bing Ads, and any future advertising campaigns and platforms/liliKeyword research, including competitor research to identify keyword gaps/liliAd copy optimization/liliDevelop and implement search engine optimization (SEO) and pay-per-click (PPC) strategies/liliAnalyze and report on campaign metrics, including clicks, impressions, conversion rates/liliAnalyze the companys digital presence (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies/liliResearch and stay up-to-date on online advertisement trends/liliDevise new ways of driving traffic to the company website(s)/liliCoordinate digital marketing efforts with other departments and team/li/ul/div