Job Description

Job Description

Job Description

Job Title: Digital Marketing Content Specialist

Location: Palm Harbor, FL (In-Person)

Employment Type: Full-Time

About Us: At Sunrise Irrigation, we are a family-owned and veteran-operated business that has been proudly serving the greater Tampa Bay community for 10 years. As a locally operated company, we’re passionate about helping our customers achieve the lawn and garden of their dreams with a range of products and services, including irrigation systems, drainage solutions, sod installation, and landscape lighting.

We strive to be one of the Best Places to Work in the greater Tampa Bay area and won the Best of the Bay Award in 2024 & 2025. Additionally, we’ve been ranked on the Inc. 5000 list of America’s fastest-growing small businesses for five consecutive years. Our growth reflects our dedication to outstanding service, our commitment to ongoing learning, and our employee well-being.

We take pride in being community-oriented, partnering with local organizations such as food banks, environmental groups, and cleanup initiatives to make a positive impact. Whether it’s through our eco-friendly solutions, our dedication to top-notch customer care, or our active role in the community, Sunrise Irrigation is committed to helping our customers—and our environment—thrive.

Position Summary: We’re looking for a creative, data-driven storyteller to join our team as a Digital Marketing Content Specialist . You’ll be the visual voice of our brand capturing, editing, and sharing stories that showcase our people, our purpose, and the quality of our work.

Digital Marketing Content Specialist is responsible for managing Sunrise Irrigation’s visual content and online reputation across platforms like Facebook, Google, Instagram, Yelp (other platforms). This position combines creative production with digital strategy capturing engaging video and photo content, managing social media presence, and driving brand growth through authentic storytelling and customer engagement.

Key Responsibilities

Content Creation & Videography

• Plan, film, and edit high-quality photo and video content that highlights team culture, customer success stories, fieldwork, and community involvement.
• Produce short-form and long-form content for multiple platforms (Instagram Reels, TikTok, YouTube, Facebook, LinkedIn).
• Maintain visual consistency with the Sunrise brand style and tone.
• Manage and organize digital content libraries and media assets.

Social Media & Reputation Management

• Oversee daily management of Meta (Facebook/Instagram), Google Business, Yelp, LinkedIn and YouTube accounts.
• Respond to customer reviews and comments professionally, strengthening our online reputation.
• Monitor ratings and sentiment to identify brand opportunities or concerns.
• Coordinate review requests through automation tools (such as Zapier) to boost positive feedback.
• Develop social media content calendars to promote services, culture, and hiring initiatives.

Digital Marketing & Performance Tracking

• Collaborate with the marketing team to build and execute campaigns that increase brand visibility and lead generation.
• Use analytics from Meta Business Suite, Google Insights, and other platforms to measure and report on engagement, reach, and conversion.
• Optimize posts, hashtags, and video performance based on metrics and trends.
• Contribute to monthly marketing reports and growth goal reviews.

Collaboration & Branding

• Partner with Marketing and Operations to tell stories that attract both customers and talent.
• Attend company events, team meetings, job fairs and community projects to capture real, unscripted content.
• Ensure all visuals align with Sunrise’s mission, values, and quality standards.

Qualifications

• 2+ years of experience in content creation, videography, or social/digital marketing.
• Proficiency in Adobe Illustrator, Photoshop, Canva, or Similar.
• Basic understanding of platform analytics tools (Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.)
• Familiarity with online review platforms.
• Strong understanding of brand voice, visual storytelling, and customer engagement.
• Excellent organizational and communication skills with attention to detail.
• Drone photography/videography experience is a plus

The ideal candidate will:

• A creative storyteller who can turn everyday moments into shareable brand stories.
• Analytical, tracking what performs and refining content for better engagement.
• Tech-savvy, comfortable using automation and analytics tools to simplify workflows.
• Brand-minded, understanding the importance of consistency and tone across all platforms.
• Growth-oriented, eager to learn new tools, stay on top of digital trends, and continually raise the bar.
• Collaborative, working well across departments to tell the Sunrise story from every angle.

Compensation & Benefits

• Base Salary: $45,000 – $60,000 annually (depending on experience and skillset)
• Benefits: Medical, Dental, Vision, PTO, and 401(k) with company match
• Career Growth: Opportunity to advance as the company expands

Why You’ll Love Working Here

• You’ll shape how thousands of Floridians experience the Sunrise brand online and in person.
• You’ll work alongside a creative, purpose-driven team that values innovation, positivity, and continuous improvement.
• You’ll have freedom to bring your ideas to life and see the direct impact of your work in company growth and community engagement.

Why Join Us? At Sunrise Irrigation, we value professionalism, accuracy, and customer satisfaction. We offer a supportive and dynamic work environment with opportunities for professional growth and development. If you are a dedicated financial professional with a passion for making a difference, we encourage you to apply!

Equal Employment Opportunity (EEO) Policy Statement: Sunrise Irrigation is committed to a diverse and inclusive workplace. We provide equal employment opportunities without discrimination based on race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected status. All employment decisions are made based on qualifications and job performance.

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